Copyright 2017  Second Opinion Marketing  All rights reserved

We practice persuasion


A word to the wise may be okay for some, but it's not usually enough to carry the day or make a sale. People often equate advocacy with lobbying, and while there may be similarities, the two are usually very different. Advocates are more subtle than lobbyists and weave their messages into more persuasive, targeted and nuanced arguments that offer good options. We believe in the art of the sale and that the most enduring sales are made by the customer not the salesman. Many roads may take you to the sale, but not every road will bring you back for another. Advocacy can help.


Effective advocacy may take many forms, but it always depends on sound relationships to succeed. Our relationships are time-tested with local, state, national and even international governments, organizations and the media. We know how and when to use them to our clients’ advantage.